
AURA RAE
Luxury Fashion Brand Launch
Client: Early-stage fashion brand with a luxury positioning concept
Challenge: Lacked brand identity, manufacturing partners, retail presence, and a go-to-market strategy to compete in the high-end fashion space.
Approach:
Developed a premium brand identity with a sleek logo and cohesive visual system
Secured partnerships with sustainable, high-end manufacturers
Built a user-friendly e-commerce website optimized for luxury shopping
Created a targeted social media strategy, leveraging influencers and curated content
Results:
Secured retail partnerships with luxury hotels including Mondrian and One Hotel
Increased revenue by 40% within the first year
Established strong brand awareness and a loyal customer base