AURA RAE

Luxury Fashion Brand Launch

Client: Early-stage fashion brand with a luxury positioning concept

Challenge: Lacked brand identity, manufacturing partners, retail presence, and a go-to-market strategy to compete in the high-end fashion space.

Approach:

  • Developed a premium brand identity with a sleek logo and cohesive visual system

  • Secured partnerships with sustainable, high-end manufacturers

  • Built a user-friendly e-commerce website optimized for luxury shopping

  • Created a targeted social media strategy, leveraging influencers and curated content

Results:

  • Secured retail partnerships with luxury hotels including Mondrian and One Hotel

  • Increased revenue by 40% within the first year

  • Established strong brand awareness and a loyal customer base